Is being good, good enough?

By Paul Kennedy on Friday, February, 12th 2016 in Uncategorised

Many businesses provide what one commentator calls “black box services”. That is to say their customers may understand the inputs and outputs but have no idea what happens in between. Accounting and legal services are classic black box services although there are many other examples including motor garage repair services. These businesses have customers who …


Differentiate or die!

By Paul Kennedy on Friday, February, 12th 2016 in Uncategorised

Differentiation and the smaller business In this month’s obk mba class we have been looking at differentiation as a competitive strategy. Competitive strategy is concerned with outperforming the competition. It is therefore concerned with relative performance rather than absolute performance. Performance in most mature, fragmented industries tends to be normally distributed with a disproportionate number …